Because of corporate downsizing, many people have been laid-off or voluntarily taken early retirement packages and/or incentives. This happens when times are good due to mergers and acquisitions or when the economy is in the dumps and corporations are working to cut payroll costs. Almost all of these people have absolutely had it with corporate life; they feel burned and unappreciated. They realize that there is no such thing as job security. If a franchiser sales team gets the lead in time, they may still have good credit. If not, these laid off employees will have spent their savings on family crisis type emergencies and day-to-day living expenses. They will have either taken a job for less pay somewhere else out of necessity or be in a line of work totally foreign or unrewarding. Once this happens, they may no longer be in the market for a franchise. These corporate victims may have never even considered owning a small business, but if they have, now is the time their desire would be the strongest. Since they wont know a thing about running a business, they will be very interested in what we have to offer, because we have taken all the guess work out of it. Most franchise companies believe this to be their best market for franchise candidates. They have responsibility, families and dont have a way out. They are usually quite serious and are at the end of their rope. Its either sink or swim from here on out. The bank will take their house and cars if they dont have an income. They cant afford to lose, they have to win. They will dig in deep and give it 110%. Franchise companies need this level of dedication to grow strong. The best thing you can possibly do for a person who has been laid off is give him/her a job. Their self-esteem and self-worth will come back and they will be whole again. No more mid-life crisis for them. Theyve been to the bottom and like a super ball; they will bounce back. There are some drawbacks to this type of prospective franchisee and a franchisor needs to decide if they can over come these issues in their particular business model. Here are some of the drawbacks: Many Are Out Of Shape Many Have Never Done Any Physical Or Manual Labor Many Are Introverts To The Third Degree Many Are So Desperate That They Will Try Anything Even If They Know Its Not For Them Many Have Defaults, Judgments, Bankruptcies Or Collection Accounts On Their Credit Many Are So Analytical That They Will Sign The Franchise Agreement Based Upon The Numbers Instead Of Their Ability To Sell, Manage And Operate A Franchise There are lots of good reasons why they should become franchisees however and why a franchising company should look to laid off employees as potential candidates to become franchise team members: They Will Completely Understand Our Computer System They Will Follow Our Manual/Model To The Ninth Degree They Have Always Followed Systems Management They Have A Knack For Perfection They Dont Have A Strong Ego To Satisfy They Are Used To Stress And Work Better When The Pressure Is Removed They Are Used To Everything In Moderation, Which Is Great As Long As They Dont Over Do It They Are Smart, Fast Learners And Will Read All Manuals They Can Achieve Greatness As A Franchisee (With Our Proper Guidance) So where some of these are major drawbacks, many are absolute advantages. Any franchise company who truly wishes to expand their numbers needs to look a the large corporation laid off employees lists. Think about it. |
