Generating authentic life insurance leads requires a lot of strategic planning, research and involves a lot of sweat. Therefore, it is human nature to assume that free leads are bogus, or that vendors or companies offering them have an intrinsic motive. In the commercial world things are never given freely, and there is always an actual or expected return in exchange for anything free. In case of free life insurance leads, vendors offering them either seek to promote their company, create awareness in the agent market about their product, or it is merely an introductory offer to attract new clients.

There are many online and offline companies offering free leads as a part of their promotional tools or introductory offer. A small amount of free leads is mutually beneficial to the vendors as well as independent agents or companies. It allows the vendors to prove the reliability of their leads to their client base and hook the price hunters as well.

Once the authenticity of their product has been tested, they can hope to garner a loyal client base. From the agents point of view it is an ideal deal. The agents get some leads free of cost, and if these small numbers of leads are reliable then they get a qualified source of leads to work on. www.getting_leads.com offers small test leads free of cost before one makes bulk purchases. Often, in the case of bulk purchases, some amounts of leads are also given free. Some vendors offer free leads in exchange for commissions, in case a lead qualifies as an actual customer. www.lifeinsuranceindepth.com offers 5 free life insurance leads on every sign up. Certain other companies supply free leads to agents to translate them to actual sales, apart from providing high commissions, promotional and training skills, back office and sales support, etc. They employ agents as freelancers to work for them.

Getting a free life insurance lead is easy and mostly risk-free. The only thing that is lost in working around free life insurance leads is wasted time and effort, and sometimes reputation.