Coaching is one of the most rewarding careers on the planet. The problem is though, is that you are an excellent coach not a marketer! Here are some tips to get more clients. 1. Target a niche area and do not become a jack of all trades. People love specialists - you should select an area of specialism and target that market. That way you are not spreading your advertising funds too thinly. Examples of niches: * Relationships * Confidence * Women aged between 20 and 30 returning to work * Executives over 50 years old * Massage Therapists * Grocery Store Owners 2. Develop your marketing message What makes you unique? Why should they come to you and use you? What products do you offer? What services do you offer? 3. Develop a website This will be your shop window! Offer free reports, ecourses and ebooks. Tell the visitors about what you can do for them. Display testimonials, about us, contact us pages. Capture the emails of your visitors and follow up with a bi-weekly newsletter - prove your worth! 4. Promotion Think about: * Public speaking engagements * Web marketing * Press releases * Magazine articles * Direct mail * Newspaper adverts * Coaching directorys * Public relations 5. Stationery Keep the design consistent with your website for branding. You will need: * Business cards * Letterheaded paper * Compliment slips * Invoices 6. Protection If you work from home make sure you have insurance for materials, laptop etc. Also I would recommend in taking out professional indemnity insurance. We live in a "sueing" age I'm afraid! 7. Get an accountant They will save you money if they are good. 8. Make yourself into a company Seperate your personal life with your business. Start a formal company and make sure that you keep things seperate for legal reasons. |
