When online "Use it. Use it. Use it."

Google is our online friend, a tool, a Swiss army knife we carry with us while travelling on the Internet checking out the World Wide Web. Always here to shed some light the moment we think about something and need more information.

And what do we think while online? Say we have a website about "dog grooming" and "...thinking about how to generate income from this site?....."

GENERAL FACT FINDING (TOPIC)

(A) Finding out the "What Is It"
(1) the question above that comes to mind likely has keywords, so try googling "generate income website"
(2) and you see a number of hits with the words "affiliate.." so you try "affiliate programs"
You realise there are many marketeers doing associate or affiliate programs.

(B) Twist And Turn What We Know
(1) are there any established suppliers with affiliate programs that you can link direct?
Try google "walmart affiliate" or "direct link affiliate"

(C) Google For "Alternative/Con/Disadvantage" View
(1) are there any bad affiliate programs to beware? google with keywords "affiliate programs poor terrible s**t" and look at the alternative views returned.

CLOSING IN - FINDING OUT MORE FACTS ABOUT TARGETS SPECIFIED

Say we have decided maybe "Joe Average Petshop" and "Jane Pets Store" may be are good affiliates to work with after looking at their commission program/etc.
(1) But actually are they fair in their business practice? Do they pay on time?
Try google "Joe Average Petshop problems complaint" or add "poor service"
On the internet today there are thousands of forum discussing all and sundry. If something or someone is popular there probably is a forum somewhere out there. So if "Jane Pets Store" has a popular or active affiliate program, there may just be the forum for this and we may read a complaint 'thread' by forum participants.

FOR PRECISE INFORMATION SEEKING - THROW IN THE KEYWORD
(1) The internet is developed by those who love technology and also most used by them today. For example Google has a separate "Google-Linux" tool and huge community there. If we get a technical error say a "..403 Access Forbidden error.." and we do not know what is it - just throw (copy/paste) in the ERROR into google's search box. It's likely we'll get the hits with the answers.
(2) If working on a project about say company "HiProfile Inc" just throw in the COMPANY's name and add adjective to narrow further.
(3) Throw in the CEO's name and see if any announcement or opinions returned.

In practise, the viewing/surfing, fact finding, understanding and deeper(pause) reading or downloading are simultaneous actions with back and forth googling action - quick review/glimpses of article relevance, 'back' action or going deeper with link(s), or opening more window(s).

By the way most people will not exceed 3 pages when 'flipping' google's results.